Worksheet
Campaign Planning
What this is: A worksheet forcing every campaign to have a goal, a budget ceiling, and a success metric before any money is spent.
Used in: Volume 17, Chapter 3: Campaign Planning and Budgeting
| Element | Your Answer |
|---|---|
| Goal (specific, dated) | |
| Target customer segment | |
| Funnel stage (Awareness / Interest / Action) | |
| Channel(s) | |
| Budget ceiling | ₦ |
| Start date | |
| End date | |
| Success metric (one specific, checkable number) |
Actual result vs. success metric (fill in after the campaign ends):
Sticky Note Tip
If you can't fill in every row before spending starts, it isn't a campaign yet, see Chapter 3's memory trick.